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The Science of Scent Marketing
Humans can remember:
5% of what we see
1% of what we touch
2% of what we hear
15% of what we taste (80% of which is smell)
35% of what we smell
(Study carried out at Rockefeller University, 2010)
Increased by 15.9% (Source: Research Group Consumption and Behaviour of UNI Paderborn. Prof. Dr. Anja Storhr.)
University of Paderborn on the power of scents came to surprising results:
The sales during the test phase increased impulse buying by 6%. The buying intention increased due to pleasant scent by 14.8%. The length of time a customer stays in the salesroom increased by 15.9%.
(Source: Research Group Consumption and Behaviour of UNI Paderborn, Prof. Dr. Anja Stohr)